Within the last few years, several books have been written about what we shall call the Church Marketing Movement. These writings include: Anderson, Leith. Dying For Change. Minneapolis: Bethany House Publishers, 1990. 208 pp. Barna, George. The Frog in the Kettle. What Christians Need to Know About Life in the Year 2000. Ventura, CA: Regal Books (A Division of Gospel Light), 1990. 235 pp. Barna, George. User Friendly Churches. What Christians Need to Know About the Churches People Love to Go to.