The Danger of Drifting
I. The Principle of Drifting
Every organization sooner or later faces the danger of losing its founding focus and of moving away from the distinctive characteristics, priorities, and convictions which brought it into existence. Some of the factors which help to bring this about are Time, Size, and Affluence. The longer an organization is in existence and the larger and more prosperous it becomes, the greater the tendency to shift the organizational emphasis and one’s loyalty from the original distinctive convictions to support for and loyalty to the organization itself.